Clint Mattoni, founder of Freija Collective and creator of Lost Hairdressers, brings a refined and intentional approach to every client he serves in Los Angeles and Texas. Having grown up visiting family in Hawaii, Clint developed a strong connection to the Asian influences woven into the culture—an influence that informed the visual direction of his brand.

These considerations guided the logo design. Clint’s interest in incorporating color was carefully balanced with a clean, modern composition, resulting in a mark that is both visually striking and timeless. The symbol within the logo references his tools, serving as a visual representation of his craft and chosen medium.